Usability & UX optimisation

The secret weapon for a great user experience. Make your website irresistible.

  • Inspiring user experience
  • Less frustration for website visitors
  • Simple, efficient, convincing, more successful
We advertise, optimize & design

High user satisfaction

A user-friendly website increases user satisfaction and can lead to them spending more time on the website.

Reduced frustration

Usability checks help identify and fix problems that might otherwise lead to user frustration and abandonment.

Building trust

An intuitive, easy-to-navigate website builds trust and credibility with users.

More user engagement

A positive user experience can increase user loyalty to the website and the company.

Easier purchase process

Usability checks can help to simplify the buying process and thus create positive shopping experiences.

Increase conversion

Usability testing can help identify barriers that prevent users from performing a desired action

Why usability optimisation?

Usability optimisation is crucial because it improves the user experience (UX) on a website.

An intuitive and user-friendly design makes visitors feel comfortable on a website or in an app, which increases their dwell time and interaction with the offer.

  • Increase user satisfaction
  • Decrease bounce rate
  • Improve conversion rate

More revenue from existing traffic

Usability testing is a valuable tool for optimising your website and maximising conversions from existing visitors to engaged customers.

By improving the user experience, you can increase your conversion rate, generate more leads and sales, and thus realise the full potential of your website traffic.

Our partners

Optimise the key elements of your website

In today's digital landscape, it's not just about simply being "there". It's about providing your visitors with an inviting, intuitive and smoothly functioning environment.

Here at Ricknify, we put the utmost emphasis on transforming your website into a feel-good oasis for your visitors - with usability tests that target exactly these key elements:

Navigation

Intuitive navigation allows your visitors to navigate effortlessly through your online offering.

Contact forms

We optimise your forms so that they can be filled out quickly and easily to increase your conversions.

Internal search

An efficient search function is crucial for providing the information that is of interest to visitors to the website.

Content & CTA's

Well-structured, clear and engaging content is at the heart of every website. We help you optimise your content to get your message across effectively.

Responsives Design

A website should look and work well on all devices. Responsive design improves the user experience, especially for mobile users.

Site layout

The arrangement of elements on a page should be logical and consistent to avoid confusion.

The perfect usability for every digital space

For your customers, it's more than just a website, online store or platform - it's an
experience. An experience that we perfect with our usability tests.

We know that the digital world is diverse - just like the needs of your visitors. We take care of the details so your customers can enjoy the big picture. Whatever your digital space, we're ready to optimize it and delight your users. Strengthen your digital presence with us and create a memorable online experience for your visitors.

Normal website

For normal websites we optimize navigation, content and
design to create an intuitive user experience

Online shop

For online stores, we optimize product pages, shopping cart and checkout for a seamless and engaging shopping experience.

Platform

For platforms, we optimize user interaction to create an intuitive, efficient, and enjoyable user experience.

Certified strength: success through proven expertise

Our expertise is proven by certifications in all facets of conversion optimisation. The continuous training of our team guarantees strategies with their finger on the pulse, increasing conversion rates and your economic edge. Success is measurable - with our certified professionalism.

Our
certifications

More than just tests

Increase the usability of your website with our heuristic evaluation and expert analysis that fixes design flaws and promises a defining user experience beyond standardized web experiences.

Improve the usability of your website with our detailed heuristic evaluation. This process provides a systematic usability check based on proven usability principles.

By uncovering and fixing design flaws and other usability weaknesses, we promote an intuitive user experience that significantly improves effectiveness, efficiency, and ultimately user satisfaction.

Benefit from our comprehensive expert evaluation: Our specialists conduct a thorough usability analysis of your website, identify critical areas for improvement, and develop tailored, actionable solutions.

Our goal is to create an outstanding and memorable user experience that goes beyond the standard website experience.

Certification CPUX-F

We are CPUX-F certified: Our work is based on international standards and focused on developing user-friendly, goal-oriented digital products.

Rely on our proven expertise to create an unparalleled user experience on your website.

Your path to digital success

Discover the process that boosts your online marketing successes

1. Initial contact and consultation

We look forward to getting to know your needs and goals. Together we will lay the foundation for your successful usability test.

2. Planning & implementation of the usability tests

After our first meeting, we start planning and preparing your usability test. We define your website in detail, set clear goals, select the appropriate test methods and prepare all necessary resources.

3. Implementation & evaluation of the test results

The day of the usability test has come! We conduct the test based on the defined objectives, noting and prioritizing the usability problems in the process. At the end of the test, you will receive a comprehensive report with recommendations for action to optimize usability.

References

What our customers say about us

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Vincent Webshift

“With Ricknify's consulting services, we have succeeded in developing a strategy that has brought us more customers in the long term. We look forward to continuing our collaboration.”

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Philipp Aerolith Reis & Gensler GmbH

“Ricknify helps us maintain and optimize our website to ensure constant accessibility and high usability. We feel well advised at all times!”

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Denis WIV GmbH

“Mr. Fügedi has accompanied us for years in the area of SEA and UX. Through his extensive online marketing know-how, and the friendly cooperation, we have been able to achieve great successes so far.”

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Robin Hyvemind GmbH

“We are very satisfied with the professional consulting in the area of online marketing. In particular, the fast response time and the transparent way of working are a clear advantage for us.”

Certified strength: success through proven expertise

Our expertise is proven by certifications in all facets of conversion optimisation. The continuous training of our team guarantees strategies with their finger on the pulse, increasing conversion rates and your economic edge. Success is measurable - with our certified professionalism.

Our
certifications

The duration of a usability test can vary depending on the specific requirements and scope of your project. In general, tests can last from a few hours to several days or weeks.

Gain detailed insights into user behavior, design effectiveness, potential friction points, and practical recommendations for improving your site's usability and conversion rates.

The cost of usability testing can vary and depends on factors such as the complexity of the tests, the number of users, and the depth of analysis required.

Absolutely, you can select specific areas or features of your website for usability testing to gain targeted insights and optimize the user experience where it's needed most.

Participants are carefully selected based on your target customer definition to ensure a representative sample that provides meaningful and actionable results.

The delivery of results depends on the scope of testing, but we strive to provide detailed reports and analysis in an efficient and timely manner.

Yes, usability testing is designed to identify and resolve issues that may be keeping users from converting, and it helps optimize the user experience for maximum conversions.

We unleash your potential

Benefit from our expertise in online marketing to successfully drive and grow your business

  • Tailor-made strategies
    Strategies tailored precisely to your needs.
  • Time saving
    Concentrate on your core business
  • Cost optimisation
    Optimal use of advertising budgets

Request a consultation now

You will receive a reply from us within 24 hours on working days!